As part of an assignment in my class, I will be writing about FOX TV/News corporation and evaluate their use of social media. I will also be comparing it to my own use as far as what I am trying to do.
Facebook presence:
The FOX corporation has a fairly large presence on Facebook. However, as I was looking at the multitude of pages I noticed one thing. Each individual affiliated show has its own Facebook page. for example if you were trying to get to the FOX soccer area, rather than just have one big page that you must navigate to get where you want to go. FOX soccer has its own page, much like every other show. These individual pages then go on to only like things relevant to them but almost always have a way to get to the other FOX run pages. In my opinion, this is the correct way to organize a TV services pages especially because it is one of the major channels in the nation. Also, being a news corporation as well as an entertainment service brings the challenge of how to represent each affiliated station on social media. their solution was to have each individual station run and manage their own Facebook and other social media outlets. This means that when doing a search for "FOX" on Facebook, you get a lot of pages for all the channels like FOX 4, FOX 2, FOX 8, etc, etc... all of them managed by the stations themselves.
Here are links to some of their Facebook pages:
http://www.facebook.com/foxsoccer
http://www.facebook.com/FoxNews
http://www.facebook.com/fox8news
http://www.facebook.com/Fox4DFW
Twitter presence:
Much like Facebook, each individual program has its own Twitter profile. Except rather than have the discussion and longer descriptions that can be used on a Facebook page, the things put up on these pages are considerably shorter, being that it's twitter. One thing does stick out however. The pages are very active, posting things minute by minute. But that ends up making the pages very hard to read because eventually the page looks like a novel, if you will, because of the mass quantity of tweets with links that end up getting lost in the sea of text. So my overall evaluation of the FOX twitter presence is that while they are active on the pages, they seem to be too active in a way that information gets lost as a day goes on.
Some example of FOX's twitter pages:
https://twitter.com/#!/FoxNews
https://twitter.com/#!/FOXBroadcasting
https://twitter.com/#!/FOXSports
Blogs
FOX also has a blog presence except rather than be for the channels/programs on fox, they are for individual segments by individual reporters and most likely kept by them as well. They are not as "social media" as the Facebook and twitter pages are and more or less extensions of the TV based programs by the same name.
A list of a few of them can be found here:
http://blogs.foxnews.com/
YouTube:
Fox's YouTube presence is similar to the blogs except for the fact that the only fox run channel is basically a giant promotion and advertising front. The affiliated stations also have channels that they occasionally put up videos of stories from there news cast. YouTube being what it is however, consumers do communicate with each other and talk about the shows in a social sense.
My overall evaluation:
Fox does a good job over all of taking advantage of the social media market by providing its viewers with an wide array of pages to choose from and providing a lot of specific information and videos to the people that are on said pages.
As compared to how I am using social media, I will never be able to use it on the scale or frequency that they use it. But in general, we both provide a specific product to the people that want it.
*AUTHORS NOTE* This is a very rough draft of my full report. I will edit this provide more information and to clean it up as I find things to add/change.
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